is a holding company. A corporate structure to respond to the changing problem of market migration (democratization of the salon) and technological innovations (gel polishes). Maggie Boyd, founder and creator, choose Time Out as the name so as to not limit her options and opportunities, and to affirm her stand towards the future. In the attached (click photo to view), glimpses of some of those early acts are seen.
The very nature of the opportunities and options Maggie and I face align neatly with what in design theory is called a "wicked problem". This problem class has, among others, the following characteristics. First, they are problems without definitive formulation, or indeed the very possibility of becoming fully defined.
In other words, the problem's formulation depends on what we see coming at us that, in turn, implies our stand to act definitely toward the daring needed to stay in tune with what is coming. Finally, the solutions that are proposed are not necessarily correct or incorrect - but our stand. Plausible alternative solutions can always be provided - therefore we must stay open to other possibilities.